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Brand

The Astroline brand. Ready to use.

Logos, colors, typography and visual guidelines so that whatever you make with Astroline looks like Astroline: a website, a deck, a video or a piece made with AI.

Logo

One logo, two backgrounds. And a symbol for small sizes.

Always use these files: never redraw them or generate them with AI. Below 88 px wide, use the symbol.

88 pxMinimum width on screen (25 mm in print)
1 “a”Of clear space around it, at least
4.96 : 1Logo proportions: never distort it

Don’t

Stretch or distort it
Change its color
Put it in a box
Place it on a busy background

Color

Light and black. Purple, only in the details.

The brand lives on light backgrounds. What stands out goes in black, and purple only appears in icons, dots and fine lines. Click a color to copy it.

Status colors only signal states (alert, connected, voicemail); they never decorate.

Gradients with grain

Illustrations sit on intense gradients: two glows in opposite corners over a base color, with grain on top. Each card gets a different one. None may turn purple or lavender, and nothing pastel.

Fire
#ffd23f · #ff2e4dBase #ff7a1a
Ocean
#43f0ff · #0031e0Base #1672ff
Lime
#e6ff3d · #009c63Base #32cc72
Pink
#ffc29a · #ff1f68Base #ff5c7c
Turquoise
#2dffcb · #0a7cffBase #00bfb3
Ink
#2a5cff · #ff6a2bBase #0e0f16

Typography

General Sans. One typeface for everything.

Headlines, text, buttons and figures are all set in General Sans. Headlines use the medium weight with slightly tight spacing: never bold, never all caps and never mixed with another typeface.

Aa400 · RegularBody text and intros
Aa500 · MediumHeadlines, buttons and labels
Aa600 · SemiboldBrand names only
Aa

Your voice, on a private network. Top-quality SIP Trunk.

Headline
46 px · 500 · −0.025 em
Section
42 px · 500 · −0.02 em
Intro
18 px · 400 · 1.5
Body
15 px · 400 · 1.6
Figures
1,250,000 · tabular

Icons

Lucide, outlined. Unboxed and in purple.

We use the Lucide library with its 2 px stroke, at 13–16 px next to text. Never inside a box or a colored circle, and never emojis.

  • AI agent
  • Voice
  • Private network
  • Routing
  • Security
  • Distribution
  • Outbound call
  • Voicemail
  • WhatsApp
  • Integration
  • Coverage
  • Numbers
  • Infrastructure
  • Contact center
  • Person
  • Data

Imagery

The product at work. Never stock photos.

We show calls flowing, events and the network, on grainy gradients or in 3D frosted glass and white clay.

Do

  • The interface or the flow in action, with realistic data and masked sample phone numbers.
  • 3D pieces in frosted glass and white clay, with soft light and a camera without perspective.
  • Intense full-bleed gradients with grain, with the text on top in white.
  • Real photos of people, offices and customers, with their permission.

Don’t

  • Smiling agents with headsets, handshakes and stock photos.
  • AI-generated people presented as customers or employees.
  • Brains, circuits, holograms, neon and robots: the AI clichés.
  • Text or logos inside generated images.

Voice

Facts before adjectives. And only what the network delivers.

Every headline has two sentences: the fact and what the customer gains. Sentence case, no exclamation marks, no emojis and no made-up figures.

Do

We detect voicemail before the call is answered. And the conversation carries on over WhatsApp.

Don’t

We’re revolutionizing voicemail detection with cutting-edge AI. Find out more!

About Astroline

Ready-made descriptions. To copy and paste.

For a partner website, a press release or a profile. Pick the length you need and copy it as it is.

One line27 words

Astroline is a voice carrier for contact centers and sales and collections teams: top-quality SIP Trunk, voicemail detection and voice in 85+ countries over a private network.

Short paragraph49 words

Astroline is the AI-first carrier network for high-volume campaigns with AI agents and people. It provides top-quality SIP Trunk in the US, omnichannel dialing, voicemail detection before the call is answered and voice in 85+ countries over a private multicloud network. It also integrates AI voice and WhatsApp agents.

Long paragraph90 words

Astroline is the AI-first carrier network for high-volume campaigns with AI agents and people. It provides top-quality SIP Trunk in the US, omnichannel dialing, voicemail detection before the call is answered and voice in 85+ countries over a private multicloud network. It also integrates AI voice and WhatsApp agents. Contact centers and sales and collections teams rely on Astroline so that more calls turn into conversations. Its network is redundant end to end, and the company is certified to ISO 27001:2022. Astroline has offices in Florida, Mexico City and Madrid.

AI content

Working with AI? Give it the whole guide.

The full guide in Markdown, with colors, measurements, components and base prompts, ready to paste into Claude, v0, Lovable or your image and video tools.

Base prompt
You are a designer for Astroline, a voice carrier for high-volume contact centers. Follow the attached brand guidelines without exception.
Light, technical style. Background #fafafa, text #0b0b10, secondary #5c5c68, borders #e4e4e8.
General Sans only (400 and 500). Two-sentence headlines: the first in gray, the second in black.
Purple #8331A7 only for icons, lines and details: never as a background or on buttons. To make something stand out, use black.
Illustrations on intense gradients with two glows and grain; nothing pastel and no purple backgrounds.
Unboxed Lucide icons. No emojis, no all caps, no made-up figures.

Missing something? Get in touch.

If you need another format, a version for a partner or have questions about using the brand, our marketing team can help.